Why Integrated Marketing Communications?
The minor in Integrated Marketing Communications will help you build advanced skills that are in demand across a variety of professional arenas. The minor is geared toward students interested in demonstrating a specific skill/knowledge set in marketing and communications to enhance their majors. You will gain advanced knowledge in marketing and communications, as well as specific skills that are directly applicable to professional contexts across different fields. A strong focus is placed within the minor on developing specific capacities that are in demand in the contemporary professional arena, such as social media communications.
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Why Liberal Arts?
Liberal Arts is not reserved for art students only. At AUBG, for example, we have a variety of majors and minors spanning from Business Administration to Computer Science, and we make sure that you get a solid understanding and in-depth knowledge in the field you choose to study. What differentiates Liberal Arts from other types of degrees, however, is that in addition to that, it gives you the freedom to explore, create, practice your skills and connect to others.
Program details
Courses
Elective
Marketing
BUS 2060
Marketing Research
BUS 3062
Communication, Media and Society
Writing for Media
JMC 1050
Digital Photojournalism
JMC 3021
Digital Storytelling
JMC 2020
Public Relations Fundamentals
JMC 3070
Topics in Marketing
BUS 4[4-9]NN
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Professors
