Why Integrated Marketing Communications?
Why Liberal Arts?
Liberal Arts is not reserved for art students only. At AUBG, for example, we have a variety of majors and minors spanning from Business Administration to Computer Science, and we make sure that you get a solid understanding and in-depth knowledge in the field you choose to study. What differentiates Liberal Arts from other types of degrees, however, is that in addition to that, it gives you the freedom to explore, create, practice your skills and connect to others.
Program details
Elective
Marketing
BUS 2060
Credits
3 Cr.
Marketing Research
BUS 3062
Credits
3 Cr.
Communication, Media and Society
JMC 1041
Credits
3 Cr.
Writing for Media
JMC 1050
Credits
4 Cr.
Digital Photojournalism
JMC 3021
Credits
3 Cr.
Digital Storytelling
JMC 2020
Credits
3 Cr.
Public Relations Fundamentals
JMC 3070
Credits
3 Cr.
Topics in Marketing: Marketing Strategy
BUS 4482
Credits
3 CR / 6 ECTS
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Email Degree Master of Science in Business Communications, New Bulgarian University, BulgariaCourses
- Marketing, BUS 260a
- Consumer Behavior, BUS 361a
- Consumer Behavior, BUS 361b
- Research Methods (Executive MBA)
Research Interests
- Consumer Behavior
- Marketing Research
- Decision Making
- Advertising
- Brand Mascots
- Communication and Creative Development
- Digital Media
- Comparative Media Effectiveness
- Public Relations
- onsumer Activation in Below the Line & Through the Line Channels
- Experiential Marketing
- International & Customized Regional Marketing Strategy
- New Product Management
- Sustainable Marketing
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Email Degree PhD, Virginia Polytechnic Institute and State University, USACourses
- Marketing
- Marketing Research
- Marketing Communications
Research Interests
- Consumer behavior
- Intergenerational influence
- Sustainability
- Religion and consumption
- Cognitive priming
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Email Degree M.A. Journalism and Public Affairs, American University, Washington, D.C., USACourses
- Writing for Media, JMC 150a
- Writing for Media, JMC 150b
- Social Issues Journalism, JMC 397a
Research Interests
- Journalism Curriculum in Post-Communist Countries
- Writing Across the Curriculum
- Media Ethics
- Journalism and the Development of Civil Society
- Writing Processes
- Writing for Media
- Storytelling
- Non-Fiction Writing
- Radio Storytelling
- Magazine and Longform Writing
- Podcasting
- Cross-Content Writing and Editing
- Macro and Micro Editing
- Story Coaching
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Email Degree Ph.D., Communication Studies, Carleton University, CanadaCourses
- Communication, Media and Society, JMC 1041
- Documentary Studies, JMC 3063
- Semiotics, JMC 4401
- Television Studies, JMC
- Special Topics: Film Festival
- Special Topics: Ecomedia
- Writing for Media, JMC 1050
Research Interests
- Documentary film and media
- World Cinema
- Environmental Communication
- Sustainability, climate and media
- Postcolonial and anti-colonial media
- Film curation, circulation and exhibition
- Media ethics and impact
- Social movement media
- Film festivals
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Email Degree PhD in Public Relations, Sofia University "Kliment Ohridski", Sofia, Bulgaria
Courses
- Public Relations Fundamentals, JMC 370a
Research Interests
- Finance Management
- Public Relations
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Email Degree Ph.D. (International Economics), University of Economics, Varna, Bulgaria, 2009.
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Email Degree B.A. (Business Administration, Information Technologies), American University in Bulgaria, Bulgaria
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