Integrated Marketing Communications

Discover the Integrated Marketing Communications minor

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Why Integrated Marketing Communications?


Why Liberal Arts?

Liberal Arts is not reserved for art students only. At AUBG, for example, we have a variety of majors and minors spanning from Business Administration to Computer Science, and we make sure that you get a solid understanding and in-depth knowledge in the field you choose to study. What differentiates Liberal Arts from other types of degrees, however, is that in addition to that, it gives you the freedom to explore, create, practice your skills and connect to others.

Liberal Arts at AUBG

Program details




BUS 2060

Marketing Research

BUS 3062

Communication, Media and Society

Writing for Media

JMC 1050

Digital Photojournalism

JMC 3021

Digital Storytelling

JMC 2020

Public Relations Fundamentals

JMC 3070

Topics in Marketing

BUS 4[4-9]NN