Petkov, Rossen
Petkov, Rossen
Email
Degree
Master of Science in Business Communications, NBU,Bulgaria
Courses
- Marketing, BUS 260a
- Consumer Behavior, BUS 361a
- Consumer Behavior, BUS 361b
- Research Methods (Executive MBA)
Research Interests
- Consumer Behavior
- Marketing Research
- Decision Making
- Advertising
- Brand Mascots
- Communication and Creative Development
- Digital Media
- Comparative Media Effectiveness
- Public Relations
- onsumer Activation in Below the Line & Through the Line Channels
- Experiential Marketing
- International & Customized Regional Marketing Strategy
- New Product Management
- Sustainable Marketing
Education
Master of Science in Business Communications, NBU,Bulgaria, 2018
Master of Business Administration, Cotrugli Business School, Croatia, 2012
Bachelor of Arts in Business Administration, AUBG, Bulgaria, 2004
