Petkov, Rossen

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Petkov, Rossen

Email Degree Master of Science in Business Communications, NBU,Bulgaria


  • Marketing, BUS 260a
  • Consumer Behavior, BUS 361a
  • Consumer Behavior, BUS 361b
  • Research Methods (Executive MBA)

Research Interests

  • Consumer Behavior
  • Marketing Research
  • Decision Making
  • Advertising
  • Brand Mascots
  • Communication and Creative Development
  • Digital Media
  • Comparative Media Effectiveness
  • Public Relations
  • onsumer Activation in Below the Line & Through the Line Channels
  • Experiential Marketing
  • International & Customized Regional Marketing Strategy
  • New Product Management
  • Sustainable Marketing


Master of Science in Business Communications, NBU,Bulgaria, 2018
Master of Business Administration, Cotrugli Business School, Croatia, 2012
Bachelor of Arts in Business Administration, AUBG, Bulgaria, 2004