AUBG alumni founded company, Re:benefit – the first and only innovative platform for flexible benefits in Bulgaria, is thrilled to announce the successful conclusion of its collaborative project with AUBG. The initiative provided AUBG students with the opportunity to gain practical experience in the field of international business expansion, while also providing valuable insights for Re:benefit.
Designed to help students understand the market assessment process, conduct research on corporations, and make strategic recommendations for international growth, the project required students to work in groups and research seven new markets for Re:benefit. Their presentations were required to refer only to reliable sources, and the content of the reports included an economic and marketing overview of the relevant markets, sales and marketing strategy, annual budget, and other critical factors.
Re:benefit awarded the winning team with a certificate of recognition and business and self-growth literature. The company congratulated the winning team and all the students who participated in the project.
The company team expressed its gratitude to Prof. Elena Radeva, the course leader of the students, whose commitment to providing practical experience for her students was instrumental in the success of this initiative.
The company team shared that this project was a testament to their belief that innovation and education go hand in hand. This case was yet another example of the practical side of the AUBG classes.