Mandrik, Carter

ACADEMIC PLATFORMS

• Google Scholar profile
• ResearchGate profile

EDUCATION

PhD  Virginia Polytechnic Institute and State University (2003),  Major Field: Marketing Minor Field: Psychology
MBA  Rensselaer Polytechnic Institute (1991) Major Area: Marketing
BS Rensselaer Polytechnic Institute (1989) Major Area: Biology Minor Area: Psychology

RESEARCH PUBLICATIONS

• Koruk, Uygar, and Mandrik, Carter A. (2024), “Effects of Money Priming on Sustainable Consumption Attitudes,” Journal of Global Marketing, 37(4), 304-330.
• Essiz, Oguzhan, Yurteri, Sidar, Mandrik, Carter A., & Senyuz, Aysu (2023), “Exploring the Value-Action gap in green consumption: Roles of risk aversion, subjective knowledge, and gender differences,” Journal of Global Marketing, 36(1), 67-92.
• Sidar Yurteri, Carter A. Mandrik, and Essiz, Oguzhan (2023), “Effects of Brand Priming on Sustainable Consumption Attitudes and Behaviors,” Business Research Proceedings 1 (1), 40-42. DOI: 10.51300/BRP-2023-90
• Essiz, Oguzhan, and Carter A. Mandrik (2022), “Intergenerational Influence on Sustainable Consumer Attitudes and Behaviors: Roles of Family Communication and Peer Influence in Environmental Consumer Socialization,” Psychology & Marketing 39 (1), 5-26.
• Ekici, Ahmet, Aminreza Shiri and Carter A. Mandrik (2018), “The Message in the Box: How Exposure to Money Affects Charitable Giving,” Marketing Letters 29 (2), 137-149.
• Mandrik, Carter A., Yeqing Bao and Sijun Wang (2018), “A Cross-national Study of Intergenerational Influence: US and PRC,” Journal of Consumer Marketing 35 (1), 91-104.
• Mandrik, Carter A., Edward F. Fern and Yeqing Bao (2005), “Intergenerational Influence: Role of Conformity to Peers and Communication Effectiveness,” Psychology & Marketing 22 (October), 813-832.
• Mandrik, Carter A. and Yeqing Bao (2005), “Exploring the Concept and Measurement of General Risk Aversion: An Empirical Investigation,” in Advances in Consumer Research, Geeta Menon and Akshay Rao (eds.), Vol.32, Provo, UT: Association for Consumer Research, 531-539.
• Bao, Yeqing and Carter A. Mandrik (2004), “Discerning Store Brand Users from Value Conscious Consumers: The Role of Prestige Sensitivity and Need for Cognition,” in Advances in Consumer Research, Barbara E. Kahn and Mary Frances Luce (eds.), Vol. 31, Provo, UT: Association for Consumer Research, 707-712.
• Coupey, Eloise, David Brinberg and Carter A. Mandrik (2000), “Internet-Based Consumption and the Quality of Life of Rural Communities,” Quarterly Journal of Electronic Commerce, 1 (1).
• Mandrik, Carter A. (1996), “Consumer Heuristics: The Tradeoff Between Processing Effort and Value in Brand Choice,” in Advances in Consumer Research, Kim Corfman and John Lynch (eds.), Vol. 23, Provo, UT: Association for Consumer Research, 301-307