Panitza Library is pleased to announce a new publication by Prof. Carter Mandrik:
Essiz, O., Yurteri, S., Mandrik, C., & Senyuz, A. (2022). Exploring the value-action gap in green consumption: Roles of risk aversion, subjective knowledge, and gender differences. Journal of Global Marketing, 1-26. doi:10.1080/08911762.2022.2116376
The study contributes to the growing body of research on sustainable consumption by offering psychographic explanations for the inconsistency between what consumers say and do when it comes to green purchasing. Implications of this study encourage consumer researchers, global managers, and public policy makers, when developing green marketing programs or when seeking to strengthen the green value-action relationship in general, to consider how risk aversion and subjective knowledge may interact with gender differences.