In a dynamic collaboration between AUBG and Coca-Cola HBC, students from marketing courses took center stage in developing innovative marketing strategies for Cappy Lemonades. The initiative unfolded as part of AUBG’s Corporate Partnership Program, offering students a unique opportunity to apply their classroom knowledge to real-world business challenges.
A significant highlight of the project was a compelling presentation by a representative from Coca Cola HBC, telling the success story of Cappy Lemonades. Armed with insights of the brand, students embarked on a journey to analyze the brand’s positioning and translate theoretical concepts into actionable marketing solutions.
Throughout the semester, students immersed themselves in the intricacies of the beverage industry, honing their skills and knowledge. The project demanded a comprehensive approach, requiring students to conduct a targeted survey among the intended audience. This hands-on experience allowed them to gain invaluable insights into consumer preferences and behavior, forming the foundation for their strategic proposals.
The Corporate Partnership Program serves as a bridge between academia and industry, empowering students to thrive in a competitive business environment.
As the students presented their practical solutions to the Coca Cola HBC team, it became evident that this collaboration was a win-win. AUBG students gained valuable hands-on experience, while Cappy Lemonades received fresh and innovative marketing perspectives from the next generation of marketing professionals. This successful partnership exemplifies the power of merging academia and industry, paving the way for future collaborations that bridge the gap between theory and practice.