Cultural Psychology:

Psychology, Culture and Business with Professor Matthew Whoolery

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One-credit course

  • part of the Executive MBA   


  • Based in Sofia   

Designed for

  • personal growth seekers   

Course Overview

Much of psychology, including business and industrial/organizational psychology, are based solely on a Western perspective. This limitation can often make it difficult to solve problems that are ultimately based on only one way of seeing the issue. This course will focus on providing different cultural and psychological perspectives on what it means to live the good life and to run a business. Perspectives from Indian psychology, Taoism, and Buddhism will be explored to help understand the different cultural assumptions that we use in our personal and professional lives and gain the ability to see other perspectives.

Course objectives:

  • Understanding the difference between self-focused and other-focused mindsets in our personal and professional lives.
  • Gain an understanding of the perspectives from modern and ancient Indian ways of understanding ourselves and our relationships, both personal and professional.
  • Gain an appreciation for Taoist perspectives on leadership, wealth, and power.
  • Gain an understanding of the Buddhist perspective on how we relate to others, particularly identifying the problems associated with selfishness and a lack of gratitude for the benefits we gain from others.
  • Be able to articulate how these alternative perspectives can allow us to re-think the issues we face in our relationships at work and in our personal lives.
  • Apply these ideas to practical situations.
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About Professor Matthew Whoolery


  • February 16, 2024    6 - 9 p.m.
  • February 17, 2024    9:30 a.m. - 5 p.m.


Prices include VAT. Corporate packages are available.

  • Regular rate - 345 Euro
  • AUBG alumni rate - 245 Euro

Questions & Registration

In you have any questions or you want to enroll, contact us.

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