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Vienna International Summer Program

for current AUBG students

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About the program

This four-week summer program immerses AUBG students in a multicultural civic engagement communication program in Vienna, Austria. Focused on the art of mobile storytelling and digital marketing, the program emphasizes creative media research, development and collaboration.

Students will work in predefined production teams alongside forced migrants and refugees, selected by EGA: Women in the Center. Together, these teams will delve into “the texture of lived experience” through observational, participatory, and collaborative field methods. Each production team will design and execute a reel-based social media communication campaign, aimed at promoting a local small enterprise or a non-governmental organization recommended by local participants. Students will learn how to identify and target audiences and effectively spread the message through modern Digital channels and train Digital Marketing through an online StratX simulation.

Students can only enroll in both courses simultaneously. Assignment work relates to both. Course elections held first, registration follows.

Courses

Digital Marketing, BUS 4061

This course will provide students with an understanding of how digital marketing strategy is designed and how the marketing mix is changing to reflect the needs of the digital world. With the rapid shift of advertising dollars away from traditional media to online platforms, it is becoming increasingly important for business/marketing graduates to be well-versed in digital marketing and analytics fundamentals. Indeed, some small businesses may achieve success through using digital marketing exclusively. Social media, emotions, and consumer personas will be investigated; however, digital marketing is not only about social media; it covers all web interactions (SEO, search engine marketing, URL strategy, mobile, SMS messaging, QR codes, etc.). Also, students will become familiar with the concept of planning a marketing campaign for different digital media and how to assess digital channel performance. This course will provide a solid foundation in the key concepts for these exciting fields.

Credits: 3 Cr.

JMC 4420 Social Media Communication

This course immerses AUBG students in a multicultural social media communication program, where they collaborate with forced migrants and refugees. Focusing on mobile storytelling, the program emphasizes experiential learning, creative media research, and team collaboration to create reel-based social media campaigns that promote small enterprises or NGOs recommended by local participants. Students gain hands-on experience in producing compelling narratives through 30-second and 90-second reels, highlighting enterprises’ stories, market presence, and community impact. By the program’s end, students develop valuable insights into global issues and cross-cultural communication, mastering skills in creative media and social media campaign execution.

Credits: 3 Cr.

 

Logistics, Costs and Financing

  • Classes will be held on-ground in Vienna, Austria.

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  • Students have a choice of accommodations. AUBG program administrators recommend PORZELLANEUM, the oldest residence hall in Austria as a first option. For students who prefer more premium accommodations, you can contact A&O hostels. Students are also welcome to arrange their own accommodation in proximity to the EGA Women in the Center learning space. Housing fee for the prearranged option at Porzellaneum Residence Hall is approximately EUR 480 per person for one calendar month in a shared room. The housing registration administration fee is EUR 100 as a one-time payment, regardless of the duration of the stay. The housing and administration fees are due for payment to the residence hall upon course registration and after signing a direct contract with the residence hall administration. Students are advised to confirm housing plans and booking soonest after being confirmed as accepted to the program.

    • Housing fee will be approximately EUR 480 for 4 weeks per person for shared rooms
    • The housing registration administration fee is EUR 100 one time regardless of the duration of the stay
    • The housing and administration fee are due for payment to the residence hall upon course registration and after signing a direct contract with the residence hall administration
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    • Tuition fee is EUR 280 per cr.h. or EUR 1,680 in total for 6 cr.h.
    • Insurance will be approximately EUR 22
    • International Study Fee – EUR 50
    • The fees are charged to the student account and are due for payment in April
    • AUBG will cover the International Study fee and the Digital MediaPro simulation software for 2026, amounting to EUR 106.
    • CIDC dedicated support through a donation by former AUBG president Julia Watkins is under discussion
    • Please enquire for Student travel fund availability with the Student Affairs office

  • Guided professional and cultural visits planned for Austrian Parliament, United Nations, and Albertina Museum (additional fees apply). Team-building activities such as visits to the Donaukanal street art and Kahlenberg Vienna view point will also be on the agenda.

  • There will be a local liaison on ground (in Vienna) to support operations, extra- and co-curricular activities, serve as a point of contact in case of emergencies.

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