The AUBG Business Club is organizing the annual Marketing Communications Challenge. The Marketing Challenge is a chance for AUBG students to get their theoretical marketing skills implemented in real-life cases. The club collaborates with some of the best experts in Marketing to help our teams with this task and to guide them through the whole process. The competing teams have to develop a marketing strategy in order to meet the company’s business objectives on this product. They are free to use their imagination in the way they want to deliver their work and they had to present it in front of our judges… This is a great way to broaden the knowledge of the participants, and engage them in teamwork but also to create business connections as they get to work closely with professionals.