Tourism and Hospitality Marketing

BUS 4011

This course examines the components of the tourism and hospitality offering, including accommodations, attractions, lodging, food, and beverage, as well as related topics such as the historical, political, social, and cultural impacts that the industry has on local and national environments. The tourism and hospitality industry is an ever-growing part of country economies in a world where consumer values are evolving to treasure experiences more than ownership of goods. With the increased demand for travel, entertainment, dining, and cultural experiences, multiple organizations are vying for customers’ attention in a saturated market. Students will develop competencies in the areas of communication, customer service, and marketing functions and will be provided with opportunities for both theoretical and hands-on, real-world modern marketing applications to develop and promote an attractive tourism value proposition.