This course is inspired by real business experience. The goal of the course is to provide a learning-by-doing experience and to offer a test-start for business ideas. Each student company is expected to produce a final report (a business plan) and to present a prototype to a meeting of shareholders, investors, and outside consultants. Discipline and collection of primary data are emphasized. This course requires fast learning, adaptability, and a desire to deliver verifiable output. At the same time, it represents a robust academic challenge.