Dr. Ralitza Nikolaeva (’97)

Trustee, Lecturer in Marketing, School of Management, University of St. Andrews

Dr. Ralitza Nikolaeva (’97) earned her PhD at Krannert School of Management, Purdue University, USA. Before joining University of St Andrews, she taught at University of Wisconsin Milwaukee, Purdue University, GISMA Business School (Germany), ISCTE – IUL (Portugal), and Nazarbayev University (Kazakhstan). Her research is broadly based in the diffusion cycle of new technologies and markets. She is currently working on institutional and cognitive drivers of adoption of practices, CSR reporting practices, hybrid organizations, and popularization of abduction in management research. Dr. Nikolaeva has won two case writing awards by the Direct Marketing Educational Foundation (Marketing EDGE, New York) and presented her research at numerous international conferences. She is a member of the Academy of Marketing Science and the European Academy of Management. Dr. Nikolaeva is also a co-founder and trustee of the non-profit Initiative for Social Empowerment.