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Value Creation Wheel Master Class in AUBG Turns Into Huge Success

December 12, 2017

The Marketing Master Class on Value Creation Wheel (VCW) hosted
by AUBG in November attracted select audience and became a huge success. Experts from various industry areas, including AUBG EMBA students and representatives from companies such as IT leader VMware, gathered to improve their problem solving skills.

The master class featured interactive methodology of knowledge delivery and offered a real-life problem solving framework, which helps to solve the priority challenges and problems of organizations, governments, societies, and individuals.

The lecturer, Luis Filipe Lages, is a full professor (catedrático) in marketing, innovation and international business at Nova SBE, Portugal. He conducted doctoral research at Warwick University (UK) and post-doctoral research at MIT (USA) and Stanford University (USA).

For the last two decades, Lages has been a visiting scholar in different universities across the globe, such as Aix-Marseille University, LBS, Korea University, MIT and Vienna University. Currently, he collaborates with different business, engineering and science schools across the globe as well as with the MIT-Portugal program (Lisbon MBA & PhD programs in Energy, Transports, Engineering Design, Manufacturing), where he coordinates the Innovation Module in Bioengineering Systems.

See here the video that Lages prepared after the master class:

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