Panitza Library

"The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences", by Raj K. De Datta

September 02, 2021

The internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don’t offer potential customers a compelling digital experience, consumers miss out on great products―and businesses miss a vital opportunity to grow. The Digital Seeker is an actionable playbook for companies looking to deliver better digital experiences. His key insight is that exceptional digital experiences are much more than marketplaces. They don’t just serve customers’ transactional needs but rather address the deeper problems for which they seek solutions.

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