Panitza Library

The creative curve: how to develop the right idea, at the right time, by Allen Gannett

April 15, 2019

It is believed that creativity is the province of genius - of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen Gannett shows that simply isn’t true. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success. In a thoroughly entertaining book that describes the stories and insights of  the world’s most creative people, Gannett reveals the four laws of creative success and how to use them to achieve your own moments of creative success.

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