Panitza Library

The art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns. By Ian Dodson.

September 07, 2016

The Digital Marketing Playbook is the comprehensive guide to cracking the digital marketing 'code' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing.

Link to Library Catalog

HF5415.1265 .D63 2016

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