Panitza Library

Persuasion: Social Influence and Compliance Gaining, by Robert Gass and John Seiter

September 20, 2018

Persuasion: Social Influence and Compliance Gaining encourages students to develop and apply general conclusions about persuasion in real-word settings. The persuasion concepts and theories are presented in a comprehensive and engaging fashion that appeals to undergraduate students of communication, psychology, advertising, and marketing.

The humor, the peculiar and intriguing research studies and the carefully chosen illustrations in this book captivate the readers and make learning about persuasion accessible. The book’s downloadable test bank and manual make it useful for instructors as well.

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