Panitza Library

Optimizing digital strategy: how to make informed, tactical decisions that deliver growth, by Christopher Bones, James Hammersley and Nick Shaw

March 25, 2019

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book explains how leaders can get the most out of their digital strategies. Rather than rushing into adopting the latest digital platforms and tools the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets. Using examples of good practice, applicable to any sector or geography, and looking at a number of challenges associated with the digital business. Optimizing Digital Strategy empowers leaders to make better-informed digital decisions that will deliver improved returns and accelerated growth.

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