Nadya Sinigerska, CSR and Sustainability Manager at ContourGlobal Maritsa: “The Rising Impactors Scholarship Shapes a Better Future for Our Community”
This June, AUBG awarded its first Rising Impactors Scholar. The scholarship opportunity aims to support socially conscious young people who carry out positive change for their community and the world. The scholarship would not have been possible without the support of the many donors who believed in the importance of our cause. One of the businesses that helped make the Rising Impactors Scholarship happen is ContourGlobal Maritsa East 3. The 908 MW Thermal Power Plant situated close to Stara Zagora ensures 10% of the electricity production of the country with entirely local resources. The power plant is owned by the international energy company ContourGlobal (73%) and the National Electricity Company (27%). We talked to Nadya Sinigerska, CSR and Sustainability Manager at the company, to hear more about their CSR practices and their hopes for the Bulgarian youth.
Corporate Social Responsibility has become a must for businesses. Why is CSR important and what are some of the best practices from your experience?
Businesses have always had responsibilities to the people who invested their money and trust in it – namely its investors and clients. It comes naturally to them. But nowadays the context of responsibility has widened. Businesses are perceived as a specific part of the social contract. They are “corporate” citizens, who take part in all aspects of the community’s life, receive and give back. In the modern, globalized and intrinsically connected society, all of us, each and every citizen – including the corporate ones – may and should contribute to the well-being of the whole. The companies have responsibilities towards the communities where they work and thrive. This aspect of the business is what we call corporate social responsibility. ContourGlobal Maritsa East 3 is a company that takes this very seriously and has always followed its long-term goal to support the communities and the people in the places where the company operates.
Why did you choose to support the AUBG Rising Impactors Scholarship?
We all want to live well and fully, to develop further and higher. We want to have a better and brighter “tomorrow”. And we all – individuals and businesses alike – must build its foundations today. We have the responsibility to recognize and educate the future leaders that will guide the society there, award their ideas and endeavors and teach and support them to obtain results.
This is what the Rising Impactors Scholarship is all about – shaping a better future for our business and our community. In “ContourGlobal Maritsa East 3” we believe that this is exactly the social investment for a better future - working with one of the most reputable educational institutions in the country, and joining efforts with other partners from the business community to multiply the effect.
A welcomed side effect – one that puts a big smile on our HR Manager’s face – is the direct access to some of the best young professionals in the country.
The Rising Impactors Scholarship supports young people who are creating a positive change in society. What is the importance of teaching young people to help others?
It is a turbulent world we live in, and it is thus important that our individual and business future leaders learn the value of working together, of helping others for the benefit of the entire community. We need to empower young people and provide them with the mindset that they “can make a difference.” What better way to do that than recognizing and rewarding the ones who dare to do it. I am really impressed with what the applicants have already done to improve the lives of their communities.
Looking at today’s youth, what are your hopes for the next generation of leaders in Bulgaria and the region?
It is really amazing how many bright, active, emphatic young people took part in the Rising Impactors initiative! They developed original projects, effectively impacting multiple lives. These young people demonstrate not only a kind heart and a clear view of the problems our society meets, but also the entrepreneurship spirit to solve them and build a better reality. As a business, “ContourGlobal Maritsa East 3” is proud to support them in receiving top-quality education in Bulgaria. We hope to inspire them to stay and work here in Bulgaria with all of us and make their dreams come true.
Interview by Dimana Doneva