Stories

Georgi Dinchev, Studio Manager at Creative Assembly Sofia: “Deliver More than What you’ve Been Requested”

In a series of interviews, we will feature some of the region’s prominent business experts coming from various industries. We now introduce you to Georgi Dinchev, Studio Manager at Creative Assembly Sofia. Dinchev began his career by co-founding the biggest Bulgarian gaming site back in 1999– 3dzone. He has professional experience in some of the gaming industry’s leading companies and has been part of the growing Creative Assembly Sofia team for the past two years, developing projects for the multi-award-winning Total War series.  

Creative Assembly is one of Europe's leading games development studios, founded in 1987 and located in West Sussex, UK and in Sofia, Bulgaria. With a heritage of award-winning AAA titles, including the multi-million selling Total War™ series, Creative Assembly continues to build an impressive portfolio of games and world-renowned partnerships; working with Games Workshop on Total War™:WARHAMMER®, Twentieth Century Fox on Alien: Isolation, plus 343 Industries and Microsoft on Halo Wars 2. Creative Assembly has, with their exceptionally talented team of over 500, amassed a wealth of awards, including multiple Best Place to Work awards and recent accolades from BAFTA, Music+Sound and Develop’s Industry Excellence awards.  

What are the top three skills employers are looking for today?

Technical skills are highly sought after, and that’s not just limited to the games industry. Within game development there are a multitude of specialist careers, some may be more technical, others may be more about teamwork.

Whichever discipline you work in, communication skills and the ability to work in a fast-paced team are essential. As a studio, we value the creative freedom of our team and give everyone a voice. Ideas can come from anywhere and it’s important that we have teams that share ideas and welcome those of others. 

If you could give your younger self just one piece of career advice, what would it be?

Always push yourself to reach the next stage. Deliver more than what you’ve been requested. Learn new things every day. Tackle new problems every day. That’s the way you grow as a professional and a person.

What business leader—past or present— inspires you the most? Why? 

I cannot name only one as there are a lot of leaders that inspire me for various reasons. My Twitter following list is full of them. Overall, I tend to admire visionaries. They know where their industries are heading, and they have an idea of what they need to change in their organizations to get their company there before everyone else. I also admire leaders that trust their employees, give them creative freedom and provide them with everything needed to create the best possible product. I don’t believe in messiahs or one brain army structures. Everything is teamwork and if you don’t trust your team you won’t go far.

The liberal arts education puts emphasis on discovery, creativity and critical thinking: by exploring a lot of disciplines, rather than focusing on just one. In what ways do people who have received a liberal arts education bring value to business?  

The games industry is a diverse place, but that’s not just about nationality, culture or gender, it’s about diversity in ideas and approaches.

This is really important as every single developer brings with them something unique to the project and their ideas and messages can reach and touch a huge number of people. For those aspiring to enter the games industry, being able to think outside the box, look at problems and come up with creative solutions, and crucially, being able to work with others to bring those creations together, is essential.

I believe that bringing these people together in a creative environment is why this industry is so strong, innovative, and why it’s growing at such a rapid pace.

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