Digital renaissance: what data and economics tell us about the future of popular culture, by Joel Waldfogelby
March 04, 2019
The digital revolution is threatening the major creative industries - music, publishing, art, and television. The ease with which digital files can be copied and distributed and the cheap self-publishing are causing disastrous effects on revenue and eroding the position of the guardians of culture. In this book, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance. By reducing the costs of production, distribution, and promotion, digital technology is democratizing access to the cultural marketplace. More books, songs, television shows, and movies are being produced than ever before. This, however, does not mean a tidal wave of derivative, poorly produced kitsch. Waldfogel finds that the new digital model is just as successful at producing high-quality, successful work as the old industry model, and in many cases more so.