It is the mission of the Marketing and Public Relations (MPR) team to tell AUBG’s stories honestly, openly, and consistently and thus support our institution’s growth and prosperity.
The MPR team offers expertise, guidance, and support services to its internal customers that include student organizations, faculty and staff. We dedicate efforts to help them reach their communication goals in line with their functional strategic plans. We proactively build and reinforce a coherent public image of the university for internal audiences as well as for key external stakeholders such as prospective students, alumni, friends and supporters, and for the general public.
The MPR team works closely with internal and external constituencies, and uses the support of research, advertising, media, digital and BTL agency partners, to craft and execute classic communication and marketing activities that boost the university’s image and support the mission of AUBG.