Rossen Petkov


Master of Science in Business Communications, NBU,Bulgaria, 2017
Master of Business Administration, Cotrugli Business School, Croatia, 2012
Bachelor of Arts in Business Administration, AUBG, Bulgaria, 2004

Teaching Interests

Marketing Research, Consumer Behavior, New Product Management, Marketing Fundamentals, Sustainable Marketing

Research Interests

Consumer Behavior, Marketing Research, Decision Making, Advertising, Brand Mascots, Communication and Creative Development, Digital Media, Comparative Media Effectiveness, Public Relations, Consumer Activation in Below the Line & Through the Line Channels, Experiential Marketing, International & Customized Regional Marketing Strategy


BUS 361 Syllabus

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