Ioanna Yfantidou

Assistant Professor in Marketing at AUBG. My research is focused around green/social marketing  and advertising with a strong interest in conducting experiments (eye-tracking and EEG). I have received scholarships both for my Master’s Degree from the University of Manchester and for my PhD studies from Aristotle University. Additionally, in 2017 I received an  EU Research Grant (through Horizon 2020) for the research project ‘Green entrepreneurship as a means to support Greek economy amid financial crisis. Usability testing of green products’ packaging with a view to create an environmental online marketing business model’, where I served as Research Team Leader.

Finally, I have taught the following undergraduate and postgraduate courses: Marketing Research, New Product Development, Marketing Communications, Organizing and Managing NGOs, Advertising Discourse, and Media Management and Marketing Communications.

We are Social