Marketing Management with Professor Luis Filipe Lages

Marketing Management

Professor Luis Filipe Lages

What: This course is part of the official AUBG EMBA program, and is accessible for open enrollment. It allows you to take credit courses together with Executive MBA students at AUBG.
ECTS: 3 Credits
Where: Elieff Center for Education and Culture, Sofia
Who: Executive managers, team and group leaders, entrepreneurs, business professionals, and decision-makers, AUBG alumni and friends, and personal-growth seekers.

Course overview:

This course covers the complete value creation cycle: from deciding which customers to compete for and which markets to target, to the design and implementation of a marketing program. It develops a solid grasp of marketing analysis including consumer, competitor, and company, along with a systematic mastery of marketing tools. It also examines new product development, marketing resource allocation, competitive strategy, and domestic and export market strategies. To answer the latest trends in the area, students’ coursework

About Professor Luis Filipe Lages

LuĂ­s Filipe Lages (PhD Warwick, Post-Doc MIT & Stanford) is the Creator of the Value Creation Wheel. He is Full Professor at Nova School of Business and Economics, Lisbon, Portugal. He held(s) visiting positions in several schools across the globe such as AUGB, London Business School, MIT-Engineering School, MIT-Sloan School of Management and Stanford-Graduate School of Business. His fields of consultancy, teaching, and research are problem-solving, value creation, marketing strategy, international marketing, innovation, and technology transfer to the market. His work has been presented to corporate, business, governmental and university audiences across the globe and appeared in the main international business media such as Time & Wall Street Journal. He has spent over two decades developing the Value Creation Wheel (VCW), a real-life problem-solving framework which helps to solve the top priority problems, challenges and paradoxes of organizations (from start-ups to Fortune 500 companies), governments, societies, and individuals.

His research has been published in more than 30 peer-reviewed journal articles and over 100 conference proceedings. His work in the fields of Innovation, Value Creation, Marketing, and International Business is published in leading refereed journals such as Journal of International Business Studies, Journal of Retailing, Journal of Business Research, International Journal of Operations and Production Management, Journal of International Marketing, Journal of Engineering and Technology Management, and R&D Management. Among others, he is on the Editorial Board of International Marketing Review.

Marketing Management Course Schedule

May 15, 2020
May 16, 2020
June 27, 2020
June 28, 2020


Regular Rate*

Special Rate for Alumni

900 Euro

648 Euro

VAT included VAT included

*Corporate packages available.


If you have questions or would like to ask us for more information, please email us at or call at +359 2 | 960 7924|.

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