Communications and Marketing
The Office of Communications and Marketing fosters the AUBG brand by telling our stories of excellence and success to internal and external audiences. It serves as the university primary contact with media and presents the University’s position on matters of interest to the general public to mould the image of the University before its stakeholders.
The Office assures the selection of relevant, coherent and impactful marketing approaches and communication tools for mass media, university’s own media, publications, touchpoints and below the line activities and events. All of those supporting the extension of AUBG’s mission and enhancing our image in servicing internal customers as Admissions, Development, Alumni, EMBA, ELI, Elieff Center outreach programs, and others.
As guardian of the AUBG brand, the office provides guidelines on how to apply our brand components in a way that articulates AUBG’s identity, raises our profile, and encourages audiences to engage with the university.