Senior Content Manager

The American University in Bulgaria is seeking a Senior Content Manager. The Senior Content Manager will play a pivotal role in shaping and amplifying the voice of AUBG through strategic content development and effective marketing initiatives. This person will work with the dynamic content team in the Office of Communications and Marketing, under the guidance of the Associate Director of Communications. They will ensure that all content initiatives align seamlessly with the university’s objectives and engage a diverse audience effectively. In this role, the Senior Content Manager will be responsible for developing and implementing comprehensive content strategies designed to enhance the university’s brand, engage key stakeholders, and support AUBG’s institutional objectives. This includes crafting compelling narratives that highlight the university’s achievements, promoting its programs, and showcasing student, faculty and alumni success stories.

Key Responsibilities:

Content Creation and Editing

  • Create and edit engaging written content, short and longform, for various promotional platforms, including the university website, social media, newsletters, and print materials.
  • Ensure all content is consistent with the university’s brand voice, style, and messaging guidelines.
  • Maintain editorial calendars and coordinate content production schedules.
  • Develop and enforce content standards and best practices.

Strategy and Analysis

  • Assist with the development and implementation of a comprehensive content strategy that aligns with AUBG’s marketing and communication goals.
  • Analyze content performance metrics and adjust strategies to improve engagement and effectiveness.
  • Track project progress and report on key performance indicators.

Collaboration and Integration

  • Collaborate with other OCM team members to integrate content marketing efforts with broader marketing campaigns and initiatives.
  • Work closely with other university departments to identify content needs and opportunities for cross-promotion.
  • Ensure efficient, timely, relevant communication with respective target audiences using the most appropriate channels.

Team Management and Operations

  • Manage multiple content projects simultaneously, ensuring timely delivery and high standards of quality.
  • Hire, mentor, and manage a team of student content creators.
  • Oversee the daily operations of the content team, ensuring high-quality output and adherence to deadlines.
  • Foster a collaborative and creative work environment, promoting continuous learning and professional growth.

Requirements and Desired Qualifications:


  • Three or more years of experience in producing marketing content across various media.
  • Experience in copywriting and editing for print, digital, and other communication platforms.
  • Proven experience in content strategy development and execution, including the ability to create compelling and engaging content that aligns with brand messaging.


  • Understanding of email marketing, current marketing trends, social media content, writing for the web, and SEO techniques
  • Experience in developing content calendars, managing editorial processes, and optimizing content for different audience segments.
  • Familiarity with Adobe Creative Suite.

The Offer:

At the American University in Bulgaria, we are dedicated to providing our employees with a stimulating and supportive work environment. As the Senior Content Manager, you can expect:

  • A Multinational and Friendly Environment: Join a diverse and welcoming community within a leading educational organization.
  • Freedom to Showcase Your Skills: We value individual strengths and skills and encourage you to bring your unique talents to the role.
  • On-the-Job Training and Professional Development: Receive ongoing training and support to help you excel in your role and attain professional qualifications.
  • Comprehensive Employee Benefits: Access a wide range of employee benefits designed to enhance your overall well-being. For a complete list of benefits, please visit Careers at AUBG.

If you are enthusiastic about the opportunity to serve as the Senior Content Manager and aspire to work, learn, and grow within a top academic institution, we invite you to apply. Please submit your resume, a compelling cover letter detailing your qualifications and interest in the position, and a reference page to [email protected].

The information you have provided will be used to process your application for employment. It will not be passed to third parties or used for other purposes. If you are successful, we will keep your application details. If you are not the chosen candidate, we will destroy your data within 6 months after this vacancy closes. Security procedures are in place for protecting your data in accordance with the principles of the General Data Protection Regulation (GDPR). Your details may be stored electronically in a password-protected system and/or as paper copies in secure storage.