Business Department

DIGI: Promoting a Sustainable World Through Money Management

In a series of interviews, we will talk to the people behind the businesses that has started as part of the AUBG Accelerator Elevate.

Plamen Kostov (‘17) and Kristo Prifti (‘15) are the co-founders of the app called DIGI. Plamen’s financial industry experience and Kristo's tech knowledge created a perfect foundation for the innovative startup that aims to promote a more stable and sustainable world by targeting money management. Plamen tells us more about what they do.

EMBA Professor Luis Lages: When your work is your passion, success is a natural consequence

Professor Luis Lages teaches Marketing Management at the AUBG EMBA Program. He is a full professor at Nova School of Business and Economics in Portugal, Visiting Scholar at LBS and MIT Engineering School and a Visiting Faculty at MIT Sloan School of Management. He conducted Doctoral Research at Warwick University (UK) and Post-Doctoral Research at MIT (USA) and Stanford University (USA). With over 20 years of professional experience in teaching, research and consultancy, Professor Lages is the creator of the famous Value Creation Wheel (VCW). Read our interview with him to learn more about his teaching interests and career.

AUBG student Martina Gerenska: 'Poetry has changed me in many ways'

She is the author of two poetry books. She has won several competitions since the age of eight. She is studying at two universities simultaneously. She is Martina Gerenska. Read our interview with her to learn more about her personality, accomplishments and favorite free-time activities.

Professor Evelina Van Mensel: ‘My heart really goes with AUBG’

Professor Evelina Van Mensel is going to teach Marketing Research and Social Entrepreneurship at AUBG next semester. She got her Bachelor’s degree from Portsmouth University, which is where she first got interested in Mystery Shopping. Following her graduation, she has both managed her own business and has established and led the business of a major global marketing research provider. Professor Van Mensel obtained an Executive MBA degree from AUBG in Sofia, and has now joined the university as a faculty member. Read our interview with Professor Van Mensel to learn more about her extensive experience in marketing research, why she feels so strongly for AUBG and what she enjoys doing in her spare time.

How will you change the world?

Imagine pitching your business ideas to industry experts in front of a large crowd. How about launching an online platform to support e-commerce startups. Networking with renowned business leaders and policy makers at hosted Business Clubs. Starting a real company with financial backing. In AUBG’s Business Department, all of these are a reality. Our students learn from successful entrepreneurs, take part in live debate, and solve real-world problems.

Business is a powerful tool for creating change. If you choose to pursue a major in Business Administration, you will be following in the footsteps of such creative spirits as Warren Buffett, Richard Branson, Andrew Carnegie, Walt Disney, Thomas Edison, Henry Ford, Bill Gates, Steve Jobs, J.P. Morgan, and John D. Rockefeller. People who changed the world for the better.

Business Administration is the most popular undergraduate major, with some 40% of AUBG students majoring in this subject. Students often combine business with double majors in Economics, Political Science and International Relations, Computer Science, and Information Systems.

Our 13 faculty members come armed with degrees from the world’s top business schools and between them have published over 25 books and hundreds of journal articles. They are at the forefront of research in this fast-paced area. Of course, research doesn’t just happen in faculty circles; students work alongside professors to write about real-world case studies and publish their findings regularly in prestigious journals. AUBG also hosts many speakers in a lively program of guest lectures which provides students with the chance to quiz some of industry’s finest minds and most provocative thinkers.

Did you know that:

As part of a course on Entrepreneurship select business students have the opportunity to develop a business plan and start their own company, with financial support from Citibank and Junior Achievement Bulgaria.
Corporate Finance students go on trips to other countries, so that they can meet the senior management of local and international corporations.
Students and professors write about real-world case studies and publish their findings in prestigious journals.
The Business Department and the student-run Business Club hosted their first Assessment Center Simulation in spring 2012. Assessment Centers are used by major corporations to select candidates for jobs in their organization. The simulation helps prepare students for the job market.
The Business Club hosts renowned business executives and policy-makers who share their experience at public meetings with students on campus.
The department organizes case competitions for students majoring in Business Administration. The most recent competition was sponsored by Kraft Foods.
Students recently developed an online platform for their start-up e-commerce businesses. The platform is expected to meet the requirements of practical business scenarios and real-life situations.
The Department holds regular workshops on job interviewing to prepare students for the job market and for the specially organized annual Job Fair.