Service Design

with Elina Zheleva

Non-credit course

  • part of the Executive MBA   


  • Based in Sofia   

Designed for

  • personal growth seekers   

Course Overview

The Service Design Elective class is a comprehensive program for both young and seasoned professionals who want to get acquainted with this exciting new field. As a new trend that businesses follow, Service Design leads to innovative customer experiences and new business opportunities. It is therefore a melting pot of many design and business methodologies and the definite elective to choose for leaders who are looking for meaningful development in their career and are ready to work on the intersection of disciplines. While there are no official prerequisites who can get introduced to Service Design, people with previous background in Product Management, Brand Management, Communications, Marketing, Sales and Business Development will definitely benefit from it. During this Masterclass you will get hands-on experience in all stages of the service design process from discovery to design, prototyping and launching a new service or redesigning an existing one in the context of digitalization.

About Elina Zheleva


  • Nov. 30    7 - 8:30 p.m.
  • Dec. 3    9:15 a.m. - 6:30 pm


Prices include VAT. Corporate packages are available.

  • Regular rate - 250 Euro
  • AUBG alumni rate - 180 Euro

Questions & Registration

In you have any questions or you want to enroll, contact us.

Contact us