Course Overview
In this executive MBA course in Digital Marketing Management students will gain a hands-on experience of the relevant principles, models, tools, and tactics. Professor Malchev will focus on students acquiring the needed skills in assessing and applying the various successful models of digital behavior of both individuals and organizations, the generations specifics and the behavioral heuristics on digital markets, the specifics of the different stages in customer engagement, the building of a user journey through micro-moments, the adequate use of algorithms for flexible and data driven marketing
About Georgi Malchev (EMBA '07)
Mentor. Entrepreneur. Lecturer. Teacher. Parent.
Georgi Malchev has more than 25 years of experience in the fields of business and marketing. Throughout his career he has been a journalist, management consultant, director of a directorate in the Ministry of Economy, and a member of the board of directors at prominent holding companies. He has also taken on roles such as operations director and business development director, among others, in the realm of leadership, business, and marketing. Above all, he believes it's his responsibility to be a catalyst for change and strive to shape the world in alignment with his vision.
Presently, he is living his dream as a managing partner at xplora.bg, an agency specializing in integrated digital marketing.
Schedule
- November 11, 2023 1:45 - 5 p.m.
- November 25, 2023 1:45 - 5 p.m.
- December 9, 2023 1:45 - 5 p.m.
Price
Prices include VAT. Corporate packages are available.
- Regular rate - 250 Euro
- AUBG alumni rate - 180 Euro
