With the boom of unicorns in Silicon Valley and beyond, innovation has become more than merely a mantra, but rather a necessity, especially for the usually slower to adopt novelties corporations. In this short class, we will go through the basics of innovation - design thinking and we will engage in a one day Design Sprint to tackle a real life problem from defining it to prototyping it. Design thinking is a human-centered process utilized by many of today’s most creative and competitive organizations to understand better consumer needs and behaviors. With an emphasis on research, ideation and prototyping, design thinking helps teams leverage their collective expertise to achieve innovative solutions to challenging problems. We will get some hands-on experience with several design thinking tools and thinking modes and see first-hand the process behind how startups innovate and create products and services. We will also spend some time discussing what’s hindering us to adopt innovative ways of thinking in our workplaces and come with some ideas of how to overcome these hurdles. This is an interactive class that we cross our fingers to be able to do offline together.
About Rene Tomova
Creative Shower is a design thinking agency that helps companies move forward by transforming people, processes, products, and services for better business results. The main purpose of Creative Shower is to be able to capture the insights of the company’s customers and employees and turn them into actionable innovations and value-added services and products.
Rene has been a marketing, business, and retail director at A1 from 2002 till 2012 and was responsible for major strategic and tactical decisions in the company, establishing CRM capabilities and leading the retail division’s customer experience efforts, 350 shops and more than 1500 employees being responsible for 60% of the company's revenues. She has been known for her unorthodox approaches and innovation practices.
For the last eight years, Rene has been working with startups and companies helping them tackle their innovation challenges. Her last pet project is about an innovative way of learning through analogies and accelerating the knowledge of successful Bulgarians - the masterclass series Moving Forward by Design.
- March 31, 2023 6:30 - 9:15 pm
- April 1, 2023 9:15 am - 4:45 pm
Prices include VAT. Corporate packages are available.
- Regular rate - 250 Euro
- AUBG alumni rate - 180 Euro