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Alexander Lapshin (’16): “AUBG Changed My Perspective on Life”

Back in the day, Alexander Lapshin (’16) arrived as a freshman at AUBG with a desire to pursue a degree in Journalism and Mass Communication. However, Lapshin, who is originally from Yekaterinburg, Russia, soon found out the truly life-changing experience the university and the liberal arts system in particular present to students.

“When I came to AUBG as a freshman, I would say I was a totally different person than the one that I am now,” he said, explaining that his fellow students from more than 40 nationalities, as well as the academic curriculum taught in English, changed his perspective on life and opened his mind.

Plunging into a variety of academic and extracurricular activities, he soon realized that writing was not among his greatest passions, while discovering his enthusiasm for marketing and design. The latter settled in as career-determining choices, leading Lapshin to consider a Business Administration major as well.

Lapshin thinks AUBG has prepared him very well for his future professional career. The main reason, he says, is the great degree of practical experience he has gained throughout his studies. Lapshin feels very passionate about marketing and strives to stay up-to-date with the latest developments in the field.

His ardor for design has been fueled by his work as a designer for TEDxAUBG. “I was responsible pretty much about the whole design of posters, t-shirts, booklets and this kind of stuff. And it took me a while, but I was really satisfied with the result,” Lapshin said about his experience of working at TEDxAUBG in 2015. The following year he became the team leader of the design team and worked hard with the rest of the team to achieve what he deems “amazing results.”

At present, Lapshin’s goal is to develop as a professional and build a successful career, uniting his passions for marketing and design.

Besides empowering him to discover his true passions and defining his future professional path, AUBG and the liberal arts system also played a key character-shaping role in Lapshin’s life as a student. He participated in a number of clubs and activities, among which the AUBG Choir, the Marketing Club and TEDxAUBG. “Before AUBG I was not that kind of active student. AUBG opened me up, as well as TEDx[AUBG] in particular,” Lapshin said.

While at AUBG, Lapshin also developed a fondness of Bulgaria to the point of considering it among the choices for the launch of his future career.  “I was planning to stay in Bulgaria because I think it’s a good country; I like it, and I think it’s a good start for me. I am totally fine staying either in Blagoevgrad or Sofia,” he said.

Story by Despina Koleva-Hristova

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